Perceived Vulnerability in Consumer Ethnocentrism
نویسندگان
چکیده
منابع مشابه
Towards Consumer Ethnocentrism and Animosity in Indonesia
This current study aimed at investigating the effects of gender (male versus female) and age (younger versus older) on consumer ethnocentrism and animosity in Indonesia in regard to eight opposed countries. Based on the ANOVA test, the findings showed that female and young consumers have a higher political and economical animosity; while female and old consumers tend to have higher ethnocent...
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this current study aimed at investigating the effects of gender (male versus female) and age (younger versus older) on consumer ethnocentrism and animosity in indonesia in regard to eight opposed countries. based on the anova test, the findings showed that female and young consumers have a higher political and economical animosity; while female and old consumers tend to have higher ethnocent...
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The subject of consumer ethnocentrism is discussed in the context of advertising country-of-origin effects. The literature and suggestions concerning the phenomenon in the Middle East are brought up and a study using U.S. and Egyptian samples is described. The findings show some evidence of consumer ethnocentrism in both countries, though statistical significance is only achieved with U.S. data...
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The consumer ethnocentrism concept and its measure, the CETSCALE, remain very popular in cross-national research chiefly because they serve as a means to understand consumer attitudes toward imports. But the usage of consumer ethnocentrism and its measure are based on the premise that they have universal or etic properties. Conflicting studies, however, find that the scale’s structure is far mo...
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ژورنال
عنوان ژورنال: International Journal of Business and Social Research
سال: 2017
ISSN: 2164-2559,2164-2540
DOI: 10.18533/ijbsr.v7i11.1083